欢乐棋牌

第一商用車網

第一商用車網>>卡車頻道>>輕卡新聞>>逆勢增長近三成 福田奧鈴是如何做到的?
熱門關鍵詞:商用車 卡車 客車 

逆勢增長近三成 福田奧鈴是如何做到的?

時間:2019/12/21 10:04:54來源:第一商用車網作者:第一商用車責編:謝光耀共:3243 字點擊量


【第一商用車網 原創】


欢乐棋牌SHIZHISUIMO,ZAIGEJIAQINGKAQIYEWEIWANCHENGNIANDUMUBIAOFENLIPINBOSHI,ZHEYIQINGKAPINPAIYICHAOEWANCHENGMUBIAO。


欢乐棋牌ZHEYIPINPAIBIANSHIFUTIANAOLING。DIYISHANGYONGCHEWANGZUIXINLEJIEDAO,FUTIANAOLING2019NIANXIAOLIANGYITUPO7.2WANLIANG,QUANNIANZENGCHANG28.7%,QINGKASHICHANGZHANYOULVSHANGSHENG2GEBAIFENDIAN,CHAOEWANCHENG(7WANLIANG)QUANNIANMUBIAO,BINGQIELIRUNZHIBIAOTONGYANGSHIXIANLEDAFUZENGCHANG。YOUQIZHIDEYITIDESHI,AOLINGDEZHEYISHICHANGBIAOXIAN,FANGZAICHANGGUINIANFENDOUSUANSHIXIANGDANGYOUXIU,GENGHEKUANG2019NIANQINGKAXINGYEHUANZAOYULE“5.21”SHIJIANSUODAILAIDEXINGYEXIAHUA(JINNIAN1-11YUEWOGUOQINGKAZHENGTISHICHANGXIAHUA0.42%)。


JIUJING,FUTIANAOLINGSHIRUHEZUODAONISHIDAFUZENGCHANGDENI?


福田奧鈴輕卡.png

搶抓市場機遇  “5.21”反成奧鈴爆發起點


欢乐棋牌“5.21”SHIJIANSHI2019NIANQINGKASHICHANGYIGERAOBUKAIDEHUATI。SHIJIANZHICHU,MIMANGDEBUZHISHIYONGHU,ZHONGQIYEDUIZHEQI“TUFASHIJIAN”YESHOUZUWUCUO。JIYUHETIAOZHANYIBINGDAOLAIZHIJI,SHIZHONGZUNSHOUGUOJIAFAGUI、HEGUIJINGYINGDEQIYE,CAINENGYOURENYOUYU。ZHEXIEQIYENENGGOUSHENKEDONGCHAXINGYEXUQIUYUZHENGCEFAGUIYAOQIU,SHENRUYONGHUGONGZUOCHANGJING,WEIKEHUBUDUANJIEJUEGEZHONG“TONGDIAN”。


欢乐棋牌“5.21”FASHENGHOUBUDAOYIZHOUDE5YUE27RI,ZHUDA“LANPAIWUYOU”DEAOLINGSUYUNZAISUZHOUSHANGSHI,SHANGSHIYIZHOUBIANSHOUHUODINGDAN6600LIANG。“YIZHOUSHIJIAN”BINGBUNENGBIANCHUYILIANGHEGUIDELANPAIQINGKA,CONGZHONGBUNANKANCHU,AOLINGQISHIZAOZAI“5.21”SHIJIANZHIQIANJIUYIJINXINGQIANZHANXINGDECHANPINBUJU。JIHUIZHIHUILIUGEIYOUZHUNBEIDEREN,“DULIYOULIAO”DEAOLINGQINGKASHUNLICHENGZHANGDIZHUAZHULEZHECISHICHANGJIYU。


JULEJIE,2019NIANYILAI,FUTIANAOLINGXIAOLIANGYILIANXUSHIYIGEYUETONGBIZENGFUCHAO30%。“5.21”SHIJIANHOU,AOLINGXIABANNIANXIAOLIANGTONGBIZENGCHANG45.5%;QIZHONG,CONG9YUEFENZHIZHI11YUE,AOLINGXIAOLIANGTONGBIZENGFULIANXUCHAOGUO100%,9YUE、10YUE、11YUEHE12YUEGENGSHILIANXUSIGEYUEDINGDANCHAOWANLIANG。BUDEBUSHUO,“5.21”SHIJIANDUIYUAOLINGDEBAOFAQIDAOLETUIBOZHULANDEZUOYONG。


2019NIANNIANCHU,FUTIANAOLINGWEIZIJIDINGXIADEMUBIAOSHI7WANLIANG,JIEZHIMUQIANZHEYIMUBIAOYICHAOEWANCHENG。7.2WANLIANGSHIYIGESHENMEGAINIANNI?TAYIWEIZHUAOLINGZAIGUONEIDANYIQINGKAPINPAIXIAOLIANGSHANGYIJINGWENJUXINGYEQIANER。


奧鈴速運.jpg
福田奧鈴速運


欢乐棋牌SHANGSHUCHENGJIJIUJINGSHIRUHEQUDEDENI?


DIYISHANGYONGCHEWANGFENXIRENWEI,ZHESHOUXIANLIBUKAI“REN”DEZUOYONG,LIBUKAIAOLINGQUANYUANJIANKUFENDOUDEJINGSHEN。JIANKUFENDOUSHIZHONGHUAMINZUDECHUANTONGMEIDE,SHIGUOJIALINGDAORENCHANGDAODEMINZUJINGSHEN。XINGFUDOUSHIFENDOUCHULAIDE,AOLINGZAI2019NIANDECHENGJITONGYANGYESHIAOLINGRENFENDOUCHULAIDE!WEILECUJINXIAOLIANGHEPINPAITISHENG,FUTIANQICHEJITUANSHICHANGZHANLVEZONGJIAN、AOLINGSHIYEBUZONGCAILIJIEDAIDUI“YONGJIAOZHANGLIANGSHICHANG”,AOLINGRENQUANYUANSHANGZHENPAOSHICHANG,WULUNSHIQINGKAWULIUJISANDI,HUANSHIKUAIDIKUAIYUNZHUANGXIEHUOWANGDIAN,YOUHUOZHESHIGUAGUOSHUCAISHICHANG,AOLINGRENDESHENYINGSUICHUKEJIAN。ZAIZONGBUDEDAIDONGXIA,AOLINGDEJINGXIAOSHANGMENYEYIGAIYIWANGZHIYOUXIAOSHOUYUANPAOKEHU、LAOZONGBUPAOSHICHANGDEXIGUAN,FENFENYOULAOZONGDAIDUIZHUDONGPAOXINGXIAO,ZAISHENYEHELINGCHENDENGWULIUSHICHANGREHUOCHAOTIANDESHIHOUZOURUQINGKAYONGHUDANGZHONG,BAIFANGKEHU,WEIKEHUFUWU。


福田汽車集團市場戰略總監、奧鈴事業部總裁李杰.png
欢乐棋牌福田汽車集團市場戰略總監、奧鈴事業部總裁李杰


品牌傳播更接地氣  產品應用場景方案助增長


欢乐棋牌LIANXUQIEGAOSUDEZENGCHANG,BINGBUSHIYIGE“5.21”JIUNENGDAILAIDE,TALIBUKAIAOLINGCHANGQIYILAIDUISHICHANGDEJINGZHUNBAWOHEGENGJIEDIQIDEPINPAICHUANBO。


DANGQIAN,WULIUSHICHANGCHAOZHUGENGJIAXIFENDEFANGXIANGFAZHANYISHIBUZHENGSHISHI,WEILAIZHUANCHEZHUANYONG、CHANGJINGXIFENDEQUSHIRIYIMINGXIAN。ZHENDUISHICHANGXUQIUDEKUAISUBIANHUA,FUTIANAOLINGFABULE10+YINGYONGCHANGJINGDECHANPINJIEJUEFANGAN,TUICHUDINGZHISHANGCHAOPEISONG、KUAIDIKUAIYUN、JIAJUJIADIAN、BANJIAFUWUDENGBUTONGYUNYINGCHANGJINGDECHANPIN,RUZHENDUICHENGPEIDESUYUNXIAOGANGPAO,ZHENDUICHENGXIANGDEJIEYUNXIAOGANGPAO,ZHENDUISHOUGEJIYUNSHUCHESHICHANGDEMAIKEBAN,ZHENDUILENGLIANSHICHANGDEBEIJIXIONG、XIAOJINGYUDENG,CHONGFENMANZUSHIJIYINGYONGCHANGJINGZHONGBUTONGGONGKUANGYONGHUDECHAYIHUAXUQIU。CHANGJINGXIFENWUZHIJING,JINAOLINGSUYUNXILIEJIUKEYIZAIXIFENWEIBANJIABAN、KUAIDIBAN、YILIAOYUNSHUCHEDENGJINGZHUNSHIYING10+YINGYONGCHANGJINGDECHANPIN,KEYISHUOSHIBACHANGJINGXIFENZUODAOLEJIZHI。JIUZAIZUIJIN,FUTIANAOLINGHUANKAICHUANGXINGYEXIANHE,DAZAOCHU“NIANQINGRENCHUANGYEDEDIYITAICHE”——FUTIANAOLINGQINGCHUNBAN,YIZAIPINGJIE“JIJIANFENGGE、WURONGYUPEIZHI、CAOZUOBIANJIE、QIBUJIASUKUAI、HAOKAIBULEI”DENGDUTEYOUSHI,RANGCHUANGYEGENGQINGSONG,BANGZHU80HOU、90HOUNIANQINGYIDAIDE“ZHUIMENGREN”QINGSONGTASHANGZHUIMENGLVCHENG。


奧鈴10+場景明星產品上市發布儀式.png
奧鈴10+場景明星產品上市發布儀式


BUNENGBUTIDEHUANYOU“DAHUANGFENG”ZHEKUANSHANGSHISHOURIBIANSHOUHUO2600LIANGDINGDANDEBAOKUANCHANPIN。DAHUANGFENGSHIFUTIANAOLINGZHENDUIDADUNXIAOBIAOZHILIRIYIYANGE、GAOSUGONGLU“JIZHONGQUANFAN、ANZHOUSHOUFEI”DENGXINZHENGTUICHUDEQUANTOUCHANPIN,TAYIZHUOYUEDEQINGLIANGHUASHEJI、GAOXIAODEYUNYINGYOUSHI,YIWENSHIBIANYINGDEZHUDUODINGDANHEKOUBEI。TONGYANG,DAHUANGFENGYEBUSHIDUANSHIJIANNEI“BIANCHULAI”DE。DAHUANGFENGSHIAOLINGSANNIANQIANJIUKAISHIWEIYUCHOUMOUBUJUDECHANWU,ZHEKUANZHUDAQINGLIANGHUADETONGJIZUIQINGZHONGKAYEYOUTADE10+XIFENCHANGJING,ZHENDUIHAIXIANSHICHANG、LVTONGSHICHANG、SHUIGUOHESHUCAISHICHANG、LENGLIANSHICHANGYIJIKUAIDISHICHANG,JUNYOUDUIYINGDECHANPINGONGXUANZE。


奧鈴大黃峰.png
福田奧鈴大黃蜂


欢乐棋牌QINGCHUNBAN、SUYUNHEDAHUANGFENGZHISHIFUTIANAOLINGCHANPINJINGZHUNDINGWEIHEBUJUDESUOYING,AOLINGZAIFENGFUCHANPINXIAN、YINGYONGCHANGJINGXIFENDEDAOLUSHANGHUANZAIYOUJIHUADIBENPAO。XIXINDEYONGHUKENENGYIJINGFAXIAN,DAHUANGFENG、BEIJIXIONG、XIAOGANGPAO、MAIKEBAN、QINGCHUNBANDENGKEAIYOUZHIGUAN、RONGYILANGLANGSHANGKOUDECHANPINMINGCHENG,JINNIANKAISHIGUANCHUANLEAOLINGPINPAICHUANBODEGEGELINGYUHEWEIDU。SHIJISHANG,ZHESHIJINNIANFUTIANAOLINGZAIPINPAICHUANBOSHANGDEYOUYIGELIANGDIAN,AOLINGYIJINGCHEDIGAOBIELEYUANXIANBUJIEDIQIDEYINGWENMING,“DAHUANGFENG”MENRANGYONGHUGENGRONGYIJIESHOU,YONGHUXUANCHEGENGJIAJIANDAN。


奧鈴青春版.jpg
奧鈴青春版


欢乐棋牌BAKEHUZHENZHENGDANGCHENGJIAREN,YESHIJINNIANYILAIAOLINGCHUANBODEYIDATESE。2019NIAN,AOLINGZAIQUANGUOJUXINGJIAYANJIN300CHANG、MEIYUE10RIJIARENXIANGBANDEAOLINGGUANHUAIRIHUODONGBAIYUCHANG,ZHENZHENQIEQIEDIRANGKEHUZAIAOLINGZHEGEDAJIATINGLIGANSHOUDAOWENNUAN。


CHUCIZHIWAI,SHUODAOCHUANBO,JIUBUDEBUTIJIXIANZAIDAHUODEDOUYINPINGTAI。BUJIUQIAN,FUTIANAOLINGDAIBIAOSHANGYONGCHEXINGYEJINRUDOUYINLANVPAIXINGBANGQIANSHI(CHULEAOLINGWAI,QITAPINPAIDOUSHICHENGYONGCHE),ZHESHISHANGYONGCHEXINGYEDESHOUCI“CHUANGJU”。ZAIYIJINGJUBAN10JIEDEQINGKALEMANGSAISHANG,AOLINGYECHENGGONGZAIDUCHUANGXIN。2019ZHONGGUOQINGKALEMANGDASHISAIZAICHUANCHENGFUTIANAOLING9JIELEMANGSAIDEJICHUSHANGQUANMIANCHUANGXINSHENGJI,DIANFUXINGYEYIWANGDANYIJIEYOU、JINGSU、JIXIANTIAOZHANDENGSAISHINEIRONG,JI“ZHUANYEJIASHIPEIXUN+CHANGDICAOKONGSAI+SHIKUANGTIAOZHANSAI+FENCHANGJINGJIEJUEFANGAN+GAOXIAOWULIUCHUANGXINLUNTAN+BIAOGANWULIUQIYEJIAOLIU+LINGPAOGONGYIJIHUA”YUYITI,JIEHEYONGHUSHIJIGONGZUOYUNYINGDEZHENSHICHANGJING,KAICHUANGXINGYESHOUGE“SAIWEISHIYONG”DEXIANHE。SHUISHUOSHANGYONGCHEQIYEZHIGUANGANHUO?WOMENYEHUIWAN,YENENGWANDELIU!


奧鈴排行榜.jpg

不計成本拼服務  網絡下沉惠及用戶


MAICHEZHIQIANPINCHANPINHEYINGXIAO,MAICHEZHIHOUPINFUWU。2019NIAN,CHENGNUO“JIUYUANFUWU3XIAOSHIDA”DEFUTIANAOLING,ZAIFUWUFANGMIANGENGJIAQINMINHUA、RENXINGHUA。


JUJIESHAO,WEILEBAOZHANG“JIUYUANFUWU3XIAOSHIDA”LUOSHIDAOWEI,BAOZHENGYONGHUDEGAOXIAOYUNYING,AOLINGBUJICHENGBENDITOURULEDALIANGZIYUAN,BAOKUOJIANLIFUWUKUAISUXIANGYINGJIZHI、24XIAOSHIZHISHOU、ZENGJIARENYUANHECHELIANG、ZENGJIAPEIJIANCHUBEIDENG。ERYAOZUODAO“JIUYUANFUWU3XIAOSHIDA”,BINGFEIYICUERJIU,QINGYIBIANNENGDACHENG。TAYAOQIUAOLINGQUANGUODEFUWUZHAN24XIAOSHIQUANTIANHOUZUOHAOFUWUJIUYUANZHUNBEI,KEYISHUOSHIQUANYUANSHANGZHENPIN。MOUGEHANDONGDELINGCHEN,GEI“NI”SHIYIYUANSHOUDE,HUOXUJIUSHIDANGDIAOLINGFUWUZHANDELAOZONG。


欢乐棋牌BUJINRUCI,2019NIAN,WEILEYINGDUIGUOLIUSHIDAI,FUTIANAOLINGHUANDUIFUWUTIXIJINXINGLEYIXILIESHENGJI。MUQIAN,AOLINGZAIQUANGUOYONGYOU800DUOJIAFUWUZHAN,QIZHONGJUBEIGUOLIUNENGLIDECHAO500JIA。ZHEXIEFUWUSHANGYONGYOURENZHENGWEIXIUJISHIDA2600DUOMING,KEXIANGGUOLIUYONGHUTIGONGHOUCHULIZHONGSHENMIANFEIJIANCE,RANGYONGHUMEIYOUHOUGUZHIYOU。WEILEBAOZHANGJIUYUANDEJISHIXING,AOLINGDUIYITAIFUWUCHEDEBUTIEFEIYONGJIUSHI1.5WANYUAN,800DUOJIAFUWUSHANGGUANGFUWUCHEDECHENGBENJIUSHI1200WANYUAN。CHULEFUWUCHE,AOLINGXINGJIFUWUZHANCHANGYONGJIANDECHUBEIJINEZHISHAOYAODADAO25WANYUANDELIUDONG,ZAICIJICHUSHANG,AOLINGQUANGUOPEIJIANCHUBEIZONGECHAOGUO3YIYUAN,GUOLIUPEIJIANCHUBEIDADAO1000DUOWANYUAN。ZHEXIESHUJU,BUJINRANGRENHENZHIGUANDIGANSHOUDAOAOLINGZAISHOUHOUFUWUSHANGDEYINGSHILI,GENGRANGRENKANDAOLEAOLINGZAIFUWUFANGMIANBUJICHENGBENDEPINJING。


奧鈴服務.png

與此同時,奧鈴龐大的經銷服務網絡還在持續升級,這種升級不僅是一網和二網數量上的增長,更是質量上的提升,包括店面的升級、場景的賦能,購車顧問更加專業,能夠為客戶推薦更適合的車型,從而帶給用戶更好的購車及用車體驗。


結束語


2019NIANDE7.2WANLIANGJIJIANGCHENGWEIGUOQU,2020NIAN,FUTIANAOLINGWEIQIZHIDINGLE10WANLIANGDE“XIAOMUBIAO”,NENGFOUSHUNLISHIXIANNI?


CHENGRAN,NIANXIAO10WANLIANGSHIYIGEBUXIAODETIAOZHAN,ZHEJIANGSHIZAIAOLINGJINNIANDAZENG28.7%DEJICHUSHANG,ZAIZENGCHANGJIN40%。2020NIAN,FUTIANAOLINGHUANYOUJIXUZENGCHANGDEMIMIWUQIHE“HEIKEJI”MA?ZHINENGSHUO,10WANLIANGBURONGYI,AOLINGJIUYAOQUANYUANPIN!


奧鈴2020年目標銷量10萬輛誓師儀式.png
奧鈴2020年目標銷量10萬輛誓師儀式


新聞排行
微信掃一掃

GUAN WEI

KAYOUHUI